Build a community people never want to leave

This is something a lot of people running communities, memberships and programmes feel at this time of year. There’s a real worry that if you take time off over Christmas, your community will go quiet.
 That engagement will drop and you won’t be able to get the energy back. There’s often a bigger concern underneath that too.
That if you take a break, people might realise the community isn’t for them anymore and cancel. So instead of resting, you push harder. But a healthy community won’t fall apart because you take a break.
 And it won’t stay engaged because you kept posting through exhaustion. From working inside communities for over 10 years, what I see time and time again is this.
People don’t stay because of constant activity.
 They stay because the space feels supportive, steady and safe, from the moment they join. Sometimes the most supportive thing you can do for your community is model rest. Especially at this time of year. People are online less. They’re travelling, spending time with loved ones, or eating leftovers on the sofa. A quiet community doesn’t mean something is wrong. 
Often it just means people are living. Love you, mean it. 🩵✨ #communitybuilding #membershipbusiness #slowbusiness #onlinecommunity #communitystrategy #sustainablebusiness

This wonderful 1:1 client came to me wanting to grow her membership.
 But we didn’t start with Instagram or email marketing.
We started inside of her AMAZING membership. We looked at how it felt to be there.
What worked.
What was missing.
Where the community could feel more connected and more alive. Then we look outward. We look at her marketing, the language she used and energy. By the end of the call she said she felt inspired, motivated, had clarity and felt understood.
And that she loved working with me because I get her and what she’s trying to build. What a joy and honour it was work with this client on helping her growth her membership. 
This is the kind of work I love doing. Now I’m just going about my day with a skip in my step.
Love you, mean it. 🩵✨ 
 #contentstrategy #communitygrowth #communitysupport #membershipgrowth #membership

Quiet phases are normal for communities. They can mean different things such as people setting in, consuming content or taking action. So many community owners assume silence means that they are doing something wrong. It might be that some tweaks are needed. This could be to the onboarding process, strategy or content (or all 3). Save this if it helped you take a deep breath. Love you, mean it 🩵 #onlinebusinessowner #communitystrategy #communitymanagement #communitymanager

When business guru’s told me to focus on engagement…
I focused on the people. I showed up the same way whether 10 people were there or 1000 and I cared deeply about how each person felt inside the space. I made sure people felt supported and safe and had the clarity they needed to make progress at their own pace. Because I love what can come from being part of a community. 
The impact it has on someone’s life, the confidence they build, the friendships and the ripple effect that it has on the world. 
 IMHO, communities are not built by chasing engagement. They are built by caring for the people part of them. It’s how I built my communities, it’s how I help my clients build their 7 and 8 figure businesses. It might seem simple but in a world right now where people are chasing engagement and treating people like a number, this goes a long way. Love you, mean it 🩵 #communitymanager #communitygrowth #communitysupport #ukbusinessowner #onlinebusinessowner

A 30 minute shift created £9k in recurring income 🥂 One of my favourite client moments happened during a membership launch with Michelle.
 She had launched her membership several times 
But this new launch for a new membership was not unfolding the way she expected. 
Something felt off and she wanted support to shift the energy and strategy without adding more pressure or any more money into marketing. 
 We spent 30 minutes together on Zoom. We focused on a mindset shift that brought her back into her power and a clear simple strategy that was aligned. Over the weekend she brought in £9k of new members 💥 
£9k of recurring monthly income!

From a launch that had been feeling slow only days before. This is what I love about community and membership work. 
Small thoughtful shifts can create incredible momentum especially when they come from a place of clarity and confidence. 🩵✨ #membershiplaunch #launchstrategy #onlinebusness #womeinbusiness #femaleentrepreneuruk #femaleentrepreneur